COVID-19
Communications
Toolkit
Tools to help you and your teams
during these unprecedented times.
Communication matters now more than ever.
Our world has changed drastically in the past couple of months. The COVID-19 virus brought with it state-wide “Stay At Home” orders, canceled event calendars, an almost complete reliance on technology and, for many, uncertainty.
People are looking to the leaders they trust for reliable and informative guidance. It is critical for communications strategies to adapt and respond to this unprecedented pandemic. We have created this Communications Toolkit to serve as a guide for you and your company during this time.
EFFECTIVE
What is most needed right now are calm, informed voices clearly communicating your company's current capabilities and plans for moving forward. Our Getting Started and Strategic Communications guides can help with your next steps.
ENGAGED
The best way to ease uncertainty is to remain engaged with your staff, stakeholders, constituents, and the community at large. Our Stakeholder Engagement, Public Engagement, and Media Relations guides provide a pathway for how to stay connected with your key audiences.
EMPATHETIC
We are all going through this upheaval together. It is imperative that our communications reflect our current reality and that we approach any outreach with empathy. Our Digital Strategies guide is designed to support you in using your online platforms to share positive, proactive stories with the community.
Click the links in the Toolkit to access each topic.