Digital Strategies

Digital media offers companies an opportunity to tell their most important stories in real-time through an array of platforms. Reach target audiences with messaging that will matter most as they attempt to manage their current reality.

TOOLS

• Social media

• Emails and e-Newsletters

• Phone and video conferencing

• Webinars and screen sharing

• Custom online resource centers, FAQ webpages, microsites and online portals

• Paid ads and promotions

TONE AND TIMING

• Utilize a calm, controlled, and constructive tone—adjust the approach to the context of the information being shared.

• Lead with a recipient-centric mindset.

• Vocalize empathy, compassion and/or positivity whenever possible.

• Consider current events and adapt messaging to reflect a broader worldview/context

• Provide consistent updates including any critical changes, helpful resources, important recognitions, or uplifting stories.

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TRUST AND TRANSPARENCY

• Share content from recognized experts and respected sources to mitigate the sharing or endorsement of misinformation.

• Set a standard for sharing highly valuable information that is timely, thorough, transparent, and trustworthy.

• Anticipate and address as many known questions or concerns as possible.

• Be upfront about changes that will impact the staff, stakeholders, client, constituents, or the community at large.

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TELL STORIES

• Share profiles about team members or priority partners.

• Highlight the ways the company is adapting to meet the needs of its constituents.

• Focus on the "humanity" of the current situation and encourage story submissions from others.

• Feature stories from the past that were missed or overlooked.

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