COVID-19
Communications

Toolkit

Tools and resources to help companies during these unprecedented times.

Digital Strategies

Digital media offers companies an opportunity to tell their most important stories in real-time through an array of platforms. Reach target audiences with messaging that will matter most as they attempt to manage their current reality.

TOOLS

  • Social media

  • Emails and e-Newsletters

  • Phone and video conferencing

  • Webinars and screen sharing

  • Custom online resource centers, FAQ webpages, microsites and online portals

  • Paid ads and promotions

 

TONE AND TIMING

  • Utilize a calm, controlled, and constructive tone—adjust the approach to the context of the information being shared.

  • Lead with a recipient-centric mindset.

  • Vocalize empathy, compassion and/or positivity whenever possible.

  • Consider current events and adapt messaging to reflect a broader worldview/context

  • Provide consistent updates including any critical changes, helpful resources, important recognitions, or uplifting stories.

TRUST AND TRANSPARENCY

  • Share content from recognized experts and respected sources to mitigate the sharing or endorsement of misinformation.

  • Set a standard for sharing highly valuable information that is timely, thorough, transparent, and trustworthy.

  • Anticipate and address as many known questions or concerns as possible.

  • Be upfront about changes that will impact the staff, stakeholders, client, constituents, or the community at large.

TELL STORIES

  • Share profiles about team members or priority partners.

  • Highlight the ways the company is adapting to meet the needs of its constituents.

  • Focus on the "humanity" of the current situation and encourage story submissions from others.

  • Feature stories from the past that were missed or overlooked.

YOUR COVID-19
COMMUNICATION

TOOLKIT

>> OVERVIEW

>> GETTING STARTED

 

>> STRATEGIC COMMUNICATIONS

>> STAKEHOLDER ENGAGEMENT

>> PUBLIC ENGAGEMENT

>> MEDIA RELATIONS

>> DIGITAL STRATEGIES

>> SAMPLE RESOURCE CENTER

>> BEYOND THE CRISIS

MBPR IS HERE TO HELP.
 

Let us know how
we
can support your communications efforts during this time.

>> SEND US AN EMAIL

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