COVID-19
Communications

Toolkit

Tools and resources to help companies during these unprecedented times.

Getting Started

A global pandemic is upon us, and it has changed the ways we all live and work. What does COVID-19
mean for companies and their communications among staff, stakeholders, clients, constituents,
and the community at large?

IDENTIFY YOUR TEAM(S)

  • Create a task force of key decision makers who will be shaping the company's messaging and responses moving forward.

  • Prioritize the most pressing issues and concerns.

  • Diversify the team(s) so all departments, functions, perspectives, and audiences are represented.

  • Add tiers and/or silos to manage differing types of information. Examples: sensitive, leadership, all staff, key partners, external

  • Identify the roles and responsibilities for each team member and clarify accountability.

  • Audit contact lists so the team is prepared to share the appropriate messaging with each target audience. Examples: stakeholders, constituents, community leaders, media.

IMPLEMENT YOUR CRISIS COMMUNICATIONS PLAN

  • Conduct a thorough review of the company’s crisis communications plan with the task force.

  • Update or adjust the plan to respond to the specific needs of the COVID-19 pandemic.

  • Supplement the plan with tools and resources from recognized experts. Examples: CDC, WHO, state and local government, trade associations, etc.

  • Develop a system to receive, process, and manage potentially rapidly changing information and recommendations.

  • Schedule frequent meetings to review updates, revise the plan, and respond to new needs and opportunities.

INFORM YOUR CLOSEST COMMUNITIES

  • Send a personal outreach to all board members, senior staff, managers, and priority partners that articulates the company's plan of action and current capabilities.

  • Distribute an audience-tailored e-newsletter to each contact group addressing their unique needs, prospective questions, and potential concerns.

  • Update the company’s website to include thorough and timely information.

  • Share insightful and informed resources on all social media platforms.

 

INITIATE EXTERNAL OUTREACHES

  • Research recent coverage on all relevant topics, partners, people, and resources.

  • Send timely information to media outlets that share the most informative content possible.

  • Focus ad content on informational, situationally-aware, or empathetic content

  • Prioritize digital marketing to reach audiences who are device-dependent for remote work and school.

  • Create opportunities for connection: encourage e-new subscriptions, offer remote services, add online tools and resources to the website, etc.

YOUR COVID-19
COMMUNICATION

TOOLKIT

>> OVERVIEW

>> GETTING STARTED

 

>> STRATEGIC COMMUNICATIONS

>> STAKEHOLDER ENGAGEMENT

>> PUBLIC ENGAGEMENT

>> MEDIA RELATIONS

>> DIGITAL STRATEGIES

>> SAMPLE RESOURCE CENTER

>> BEYOND THE CRISIS

MBPR IS HERE TO HELP.
 

Let us know how
we can support your communications efforts during this time.

>> SEND US AN EMAIL

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