COVID-19
Communications

Toolkit

Tools and resources to help companies during these unprecedented times.

Media Relations

Media can be a friend or foe during a crisis. Providing high-quality information and serving as a credible source helps companies clarify their message and allows outlets to offer important resources to their readers.

RESEARCH

  • Research outlets, platforms, and reporters most likely to extend coverage and compile a detailed contact list.

  • Read recent articles and view news stories for associated content that could help inform release content or approach.

  • Review all partners, people, and parties represented in the work or responsible for outcomes included in the release.

 

REFINE

  • Identify key messages for detailed press releases:

    • State the facts with a calm, transparent, empathetic, solutions-minded approach.

    • Recognize all partners and people for their efforts and clarify their roles/responsibilities.

    • Share next steps, safety recommendations, and solutions.

    • Provide contact information for follow-up questions.

  • Update contact information for all recipients.

  • Inform staff, board members, and priority partners ahead of the release.

  • Develop a protocol for managing media inquiries.

  • Be mindful of the day, time, and other current happenings when sending a media release.

  • Create ways to share the release on the company's preferred platforms. (Examples: website, social media, e-Newsletter, etc.)

 

RELEASE

  • Reach out to personal connections, priority and/or preferred media contacts first.

  • Share the approved release on a day and time when coverage seems possible and inquiries can be promptly managed.

  • Publish release and supplemental content on owned media platforms.

RESPOND

  • Monitor media inquiries and respond in a timely manner.

  • Prepare to answer questions from constituents or the general public via phone, email, social media, or by providing information online

  • Utilize the website and social media channels to address relevant questions, topics, or issues not included in the release.

  • Be as transparent as possible with any significant changes that will impact staff, clients, constituents, or the community at large.

YOUR COVID-19
COMMUNICATION

TOOLKIT

>> OVERVIEW

>> GETTING STARTED

 

>> STRATEGIC COMMUNICATIONS

>> STAKEHOLDER ENGAGEMENT

>> PUBLIC ENGAGEMENT

>> MEDIA RELATIONS

>> DIGITAL STRATEGIES

>> SAMPLE RESOURCE CENTER

>> BEYOND THE CRISIS

MBPR IS HERE TO HELP.
 

Let us know how
we
can support your communications efforts during this time.

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