COVID-19
Communications

Toolkit

Tools and resources to help companies during these unprecedented times.

Stakeholder Engagement

Strengthening relationships with key stakeholders is critical work during a crisis.  A company’s most valued partners should feel that they are protected, prepared, and have been provided with the tools and information needed to weather the storm.

PROTECT YOUR TEAM(S)

  • Inform team members of any changes in approach, expectations, schedule or communications.

  • Educate all staff members about best practices for health and wellness.

  • Adapt internal roles and responsibilities to meet changing needs.

  • Identify methods to maximize productivity while working remotely and provide tools to assist the team with any new processes or procedures.

  • Communicate changes in strategies to team members and adjust expectations accordingly.

  • Schedule both regular project-based meetings and separate crisis-specific progress updates.

PREPARE YOUR PARTNERS

  • Inform stakeholders, partners, and key constituents of important changes to the company's approach and proactively address any anticipated questions, concerns, or disruptions.

  • Share the commitment to providing quality work and the company’s current capabilities.

  • Utilize any appropriate technology platforms that assist the team in offering excellent
    service to stakeholders, clients, and constituents:

    • Email and e-News distributions

    • Phone and video conferencing

    • Social media

    • Cloud-based project management tools

    • Remote desktop access and file sharing

    • Traditional media

    • Letters and mailers

    • Paid advertising (traditional and digital)

  • Use a calm, informed, empathetic, and personal tone in all communications.

  • Send thoughtful releases to the media to maximize the reach of critical information.

PROVIDE USEFUL TOOLS AND RESOURCES

  • Utilize custom webpages or microsites to share critical company information and resources from recognized experts.

  • Create a FAQ page to proactively address prospective questions from stakeholders and clients.

  • Get ahead of perceived negatives in a way that demonstrates significant situational awareness and a solutions-minded approach.

  • Manage sources carefully and limit the possibility of spreading misinformation.

  • Use social media to share well-vetted news and information in a timely manner.

  • Respond to comments, questions, and concerns in a timely and thoughtful manner

  • Partner with other people and organizations who can serve as valuable resources or assist in meeting new needs.

YOUR COVID-19
COMMUNICATION

TOOLKIT

>> OVERVIEW

>> GETTING STARTED

 

>> STRATEGIC COMMUNICATIONS

>> STAKEHOLDER ENGAGEMENT

>> PUBLIC ENGAGEMENT

>> MEDIA RELATIONS

>> DIGITAL STRATEGIES

>> SAMPLE RESOURCE CENTER

>> BEYOND THE CRISIS

MBPR IS HERE TO HELP.
 

Let us know how
we can support your communications efforts during this time.

>> SEND US AN EMAIL

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