Stakeholder Engagement

Strengthening relationships with key stakeholders is critical work during a crisis.  A company’s most valued partners should feel that they are protected, prepared, and have been provided with the tools and information needed to weather the storm.

PROTECT YOUR TEAM(S)

• Inform team members of any changes in approach, expectations, schedule or communications.

• Educate all staff members about best practices for health and wellness.

• Adapt internal roles and responsibilities to meet changing needs.

• Identify methods to maximize productivity while working remotely and provide tools to assist the team with any new processes or procedures.

• Communicate changes in strategies to team members and adjust expectations accordingly.

• Schedule both regular project-based meetings and separate crisis-specific progress updates.

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PREPARE YOUR PARTNERS

• Inform stakeholders, partners, and key constituents of important changes to the company's approach and proactively address any anticipated questions, concerns, or disruptions.

• Share the commitment to providing quality work and the company’s current capabilities.

• Utilize any appropriate technology platforms that assist the team in offering excellent
  service to stakeholders, clients, and constituents:

  • Email and e-News distributions

  • Phone and video conferencing

  • Social media

  • Cloud-based project management tools

  • Remote desktop access and file sharing

  • Traditional media

  • Letters and mailers

  • Paid advertising (traditional and digital)

• Use a calm, informed, empathetic, and personal tone in all communications.

• Send thoughtful releases to the media to maximize the reach of critical information.

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PROVIDE USEFUL TOOLS AND RESOURCES

• Utilize custom webpages or microsites to share critical company information and resources from recognized experts.

• Create a FAQ page to proactively address prospective questions from stakeholders and clients.

• Get ahead of perceived negatives in a way that demonstrates significant situational awareness and a solutions-minded approach.

• Manage sources carefully and limit the possibility of spreading misinformation.

• Use social media to share well-vetted news and information in a timely manner.

• Respond to comments, questions, and concerns in a timely and thoughtful manner

• Partner with other people and organizations who can serve as valuable resources or assist in meeting new needs.