Current and Past Clients

Amazon
Benesch
Big Brothers Big Sisters of Middle Tennessee
blo, blow dry bar
BrainTrust
Cable Nashville
Cambria Nashville Midtown
Capstar Bank
City of Lebanon Tennessee
CSX
EO Nashville
Farm to Tap
Fort Negley
Friends Life
Friends of the Piney River
FSI
Genesco
Hastings Architecture
HCA Healthcare
HDLA
Lebanon Pike Wine and Spirits
LDA Engineering
Madison County Water Department
Madison the City, Mississippi
MedForms
Metro Parks Nashville
mConnect, Memphis Area Transit Authority
Middle Tennessee Electric
The Nashville Food Project
Nashville Public Library
Pathway Lending
Persist
Recycling Alliance of North Alabama
The Rux
Soles4Souls
Solid Waste Disposal Authority of Huntsville
T. Lewis Real Estate & Design
Tennessee Craft Brewers Guild
Tennessee Municipal League, TML
Tennessee Charter School Center
Voices for a Safer Tennessee
Walker Building Group
Wharf Park
YMCA Nashville

Case Studies

Farm to Tap campaign, Tennessee Craft Brewers Guild, Tennessee Department of Agriculture, local farmers and brewers
Farm to Tap campaign, Tennessee Craft Brewers Guild, Tennessee Department of Agriculture, local farmers and brewers

MEDIA RELATIONS

“Farm to Tap” campaign

Farm to Tap is a statewide initiative of the Tennessee Craft Brewers Guild in partnership with the Tennessee Department of Agriculture, which started in the fall of 2021. It is dedicated to the awareness, promotion, and advancement of local farm products by craft brewers. The goal very simply is to have more Tennessee brewers use more local farm products to offer Tennessee consumers even greater choice.

Tennessee Craft Brewers Guild

  • We were retained to conceptualize, plan and implement a statewide information, education and persuasion campaign which included designing a logo and other materials, conducting primary research, and overseeing a successful earned media push which resulted in widespread positive media coverage.

    We conducted research, checked the pulse of farmers and brewers on using more Tennessee grown products, and tested messaging and awareness of craft beer and related issues to confirm assumptions and direct outreach.

    We also assisted in promoting the attendance and interest in the three kick-off events and three festivals across the state.

  • MBPR secured countless local, state and national television and print news features including the following:

    • RFD-TV series

    • Tennessee Crossroads/Nashville Public Television

    • Statewide television/newspapers/podcasts

    • National trade publications

  • • Media Relations

    • Events/Coordination

    • Research/Surveys

    • Campaign Strategy

    • Community Outreach

Fort Negley Master Plan with Metro Parks
Fort Negley Master Plan with Metro Parks

Fort Negley Master Plan with Metro Parks

COMMUNITY OUTREACH

Metropolitan Government of Nashville & Davidson County

Public participation and community awareness are two key components to not only making the public feel like they have a voice, but also keeping media and stakeholders informed.

MBPR and the Master Plan team utilized a variety of community engagement tools such as focus groups, stakeholder meetings and community workshops to engage the community surrounding the Fort Negley site. More than 175 participants and more than 1,175 comments were received during community meetings.

  • Throughout the master plan process, MBPR built and managed up-to-date stakeholder lists, wrote and distributed media advisories and press releases, and managed media relations on the day of the event.

    The Fort Negley Master Plan received unanimous approval from the Nashville Parks and Recreation Board and Metro Historical Commission in January 2023.

  • MBPR secured countless local television and print news features including the following:

    • Op-ed in The Tennessean by Monique Odom, Metro Parks Director

    • Coverage by Fox 17 Nashville, WSMV, News Channel 5, Nashville Post, Nashville Pride, Nashville Scene, and The Tennessean

  • • Media Relations

    • Events/Coordination

    • Government Relations

    • Community Relations/Stakeholder Outreach

Soles4Souls, Local on 2 Nashville media, nonprofit
Soles4Souls, Local on 2 Nashville media, nonprofit

Soles4Souls

MEDIA RELATIONS

Souls4Souls brand and programs

  • Soles4Souls is an international not-for-profit organization that is committed to turning shoes and clothing into opportunity. The Nashville-based organization accomplishes this through its three pillars of service: 4Relief, 4Opportunity and 4EveryKid. We were retained in March 2022 to raise awareness of the Soles4Souls mission, brand and its programs – both locally and nationally – with priority emphasis on 4EveryKid, an initiative that provides shoes to the 1.5 million kids experiencing homelessness across the United States.

    We leverage our relationships with local and national media for increased media coverage of shoe distributions at schools across the country, national fundraising during an annual virtual race and other local partnership opportunities. The diversity of media coverage (i.e., TV, print, online, radio, billboard advertisements) helps bring the Soles4Souls 4EveryKid mission to a greatly expanded audience.

  • MBPR secured multiple local television and both national and local print news features including the following:

    • National coverage by: Footwear News, Footwear Plus

    • Local coverage by: Nashville's Channel 2 (WKRN); News Channel 5 Nashville (WTVF), Nashville's Channel 4 (WSMV), Nashville Scene, Main Street Nashville, The Tennessee Tribune, @NashvilleNews on TikTok

  • • Media Relations

    • Events

Raising nonprofit's national and local profile

Solid Wast Disposal Authority of Huntsville, Recycling Alliance of North Alabama
Solid Wast Disposal Authority of Huntsville, Recycling Alliance of North Alabama

Solid Waste Disposal Authority

COMMUNITY OUTREACH

Recycling Alliance of North Alabama (RANA)

Currently, MBPR works with the Solid Waste Disposal Authority of the City of Huntsville on a new curbside recycling program. Since the program's launch in August 2019, more than 80,000 residents have opted in to the program. The project has transitioned the city from a small bin, once a week recycling to once a month with large carts.

  • MBPR helped educate residents through both traditional and social media, billboards, printed materials and engagement events. Additionally, MBPR managed media and community relations with elected officials and their PIOs.

  • • MBPR secured countless local television and print news features and national media coverage via trade publications.

    • The launch of a second cart option for local residents occurred due to the success of the initial campaign.

  • • Media Relations

    • Community Outreach

    • Crisis